During my research of empire covers, I found that it was not
common for empire to display horror films on their front cover. This cover
displaying ‘new moon’ was the closest I could find to a ‘horror cover’. I noted
the bold use of the red masthead against the darker background, and above the
central image, which must be clear and eye catching. I also noted the way in
which the smaller articles were positioned around the outside of the image,
careful not to intrude onto the main focus of the image. I also found that
empire more than often position their price and date within the ‘M’ for Empire,
a convention I decided I will definitely follow. Their use of red and white,
picked up from the masthead is furthered as colour choice throughout the whole
magazine cover, and works very well against the black background of the image;
also a good choice of colours as red and white against black backgrounds, could
connote the horror genre.
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